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commerceCoach Dr. Roman Zenner
DE EN

What I can do for you

Services

I support e-commerce projects from the initial idea to day-to-day operations. No slide decks and theory — I focus on pragmatic solutions that work in practice. My core areas are software selection, architecture and building capable teams.

E-commerce consulting and strategy

My focus areas

Software Procurement

Shopify, commercetools, Magento or something else entirely? I find the right platform for you.

  • Independent vendor evaluation
  • Licensing models & total cost of ownership
  • Integration capabilities & ecosystem

Architecture & System Design

I design system architectures that fit your requirements and still hold up in two years.

  • Headless, MACH and composable
  • Costs & complexity in check
  • Tailored to your team

Project Support

Hands-on with your team — from requirements analysis to go-live.

  • Technical decision support
  • Managing external service providers
  • Quality assurance & review

Team Enablement

I get your delivery teams up to speed — with the goal of making them self-sufficient after we've worked together.

  • Workshops & pair working
  • Coaching for developers, POs and project managers
  • Building in-house expertise

AI Tooling & Productivity

No hype — just concrete use cases that deliver immediate results.

  • Cursor, Claude & GitHub Copilot
  • Faster development & better code quality
  • More efficient workflows across the team